Recently my wife Michele and I started a new chapter in our lives by moving to a lovely, somewhat remote island. We also decided to start working together. We thought, what better way to strengthen our marriage than to spend every waking minute of every single day together – eating, playing, sleeping and now working? What could possibly go wrong?
Okay, I know what you’re about to say: What were you thinking? But before you question our wisdom, I should point out that our skill sets are remarkably complementary. On the one hand, my wife is an extremely talented portrait artist. And on the other hand, I am the husband of an extremely talented portrait artist.
My job will be to market my wife’s portrait business. I am an experienced professional marketer. For example, remember the pet rock – a crazy, fun idea from the 1970s that generated millions in sales simply by packaging an ordinary rock in a box with funny instructions about how to care for it? Brilliant marketing. No, that was not actually my idea. But the idea for selling a 25-pound box of litter for your pet rock was mine. Sadly, it never made it to market. Okay, perhaps this isn’t helping make my point about being a marketing guru.
My wife wanted someone to oversee marketing so she could spend more time painting – and shooting down every marketing idea I came up with. (I still think my idea for her to parade the sidewalks of Seattle in a sandwich board handing out coupons for $10 off a portrait would have worked. But alas, we’ll never know because she squashed that idea, too.)