Periodically in this column, I don my business consultant hat (a stylish Italian grey fedora) to share innovative business strategies to grow your business and improve your employees’ productivity. As a sought-after business process improvement expert and author of the popular business handbook, Stop Tasering Your Team – and 50 Other Strategies to Improve Employee Morale, I can help businesses prosper – if only they’d stop and listen to me for once.
I have frequently been approached by executives from Microsoft to Amazon.com to Ninja Ned’s Car Stereo & Hot Tub Emporium on South Aurora Avenue – all asking me the same question: How did you get past security? But as soon as they discover who I am, they are often surprised to learn about my out-of-the-box business strategies (usually as they are escorting me out-of-the-premises).
In this installment, I share the thought-provoking conclusions of a recent Dutch study published in the scholarly journal, Psychological Science. The study tested people’s decision-making ability when their bladders were full and found that people with full bladders tended to make better decisions and were better able to control and hold off making impulsive, costly decisions, leading to better judgment. (I swear I’m not making this up.) Other findings included that Dutch researchers appear to have way too much time on their hands.
Continue reading “Help Your Employees Make Better Decisions. Start by Removing All Restrooms.” »
As a successful entrepreneur and highly sought-after business guru, I am constantly being asked by people trying to climb the ladder of success “How can I ever become as successful as you?” Well the short answer, of course, is “You can’t. Don’t waste your time trying.” That said, there are still several things you can do to ignite your career, including offering to have sex with your company’s president or blackmailing the CFO with photos from last December’s Holiday Office party. But these strategies are best reserved for the experienced career climber. For someone with your more modest level of talent and ambition, how about we start with something a bit more basic, shall we?
One of the most important things every business professional can do to improve their chances of getting promoted is this: Awlays proffread yoru wrok.
How we communincate in righting can leaf lunglasting impassions about us. Weather its an emale massage, a business mammo or a for mall propostal, it is criticial to revue your work for accuratecy. By making egreekious grammer and spoiling misteaks, it can from in the mind of the reader a severally negative impersonation abort you. They may persleeve you too bee someone who is lazey, careles, disogranized or somewon who simply can’t finnish their
I can’t stress how pearamount it is to careflee skan your work for posse ball tie pose. Remember, how you communionate in rightwing may be the differents between getting a raze and getting fried. I could knot be moor serialous about this then I are.
Continue reading “Business Lesson #39: Awlays Proffread Yoru Wrok” »
In this tumultuous economy, America’s leading consumer brands have come up with a bold new strategy to replace sagging revenues: Filing multi-million dollar lawsuits for brand infringement.
Recently it was reported that America’s leading cereal manufacturer, Kellogg’s is suing a Californian non-profit organization, the Maya Archeology Initiative, claiming the nonprofit’s use of a toucan in its logo (left) too closely resembles Kellogg’s famous Fruit Loops cereal icon, Toucan Sam. Apparently Kellogg’s is trying to corner the market on both high-fructose breakfast cereals and cartoon toucan characters.
Kellogg’s is no stranger to filing lawsuits for brand infringement. In 1998, they sued Exxon over the oil company’s use of a tiger for a long-running ad campaign to “put a tiger in your tank.” Kellogg’s claimed that Exxon’s tiger bore too close a resemblance to their own famous icon, Tony the Tiger. Apparently, Kellogg’s is also trying to corner the market on cartoon tigers – perhaps with an eye to opening America’s first cartoon zoo.
Continue reading “Little Caesars Pizza sues Ancient Rome for brand infringement” »
As most of you know, over the past 25 years, I have been a highly sought-after lecturer / motivational speaker on business success strategies (gleaned largely from lessons I learned by making boneheaded business mistakes over the past 25 years). Every organization’s success is built on (brutally beating down) the backs of its frontline employees.
Business experts like myself – and even experts not like myself – have long known that employee recognition programs are a powerful way to reward your employees for their efforts. These programs build loyalty and reduce turnover, while at the same time improving systems, reducing waste, increasing customer satisfaction levels and keeping trophy companies in business.
Thanks to innovative employee recognition programs, every year motivated employees find creative ways to eliminate redundancies, cut costs, improve efficiencies, and leapfrog over obnoxious rival suck-ups competing with you for that next promotion.
There are a variety of highly effective employee recognition incentives, from nifty restaurant gift certificates to prime location parking spaces to those popular Employee of the Month plaques in the lobby that list the name of the same employee, Lin Chong (left), every month from January 2003 through October 2010 except for two months in 2008 when she was briefly out for chemotherapy for a life-threatening illness. In each case, these highly motivating incentives cost their employer roughly the cost of one cartridge of black inkjet printer toner.
Continue reading “And the Employee of the Month Award goes to?” »
Last week, we talked about how to handle situations when your customers complain about a product defect, such as, “How come when I use your curling iron, it causes my hair to evaporate?” Of course, the best policy is to blame the problem on the customer or someone else – when in doubt blame it on al Qaeda terrorists … or Congress. You can read last week’s brilliant business advice here.
When all else fails you may have no choice but to eat crow and admit some eensy weensy tiny bit of responsibility for the problem, such as “in rare cases, some inconclusive studies have suggested that there could be a remote chance – and by remote we mean almost less than 50% – that our artificial sweetener could cause an eensy weensy tiny bit of permanent blindness and complete hearing loss in Hispanics and Pacific Islanders under the age of 70.”
In these situations, you need to craft a very carefully worded, corporate earnest and sincere apology letter – one that comes from the heart, with sincerity and earnestness – preferably ghostwritten by a professional apology letter writer in a high-priced Manhattan PR firm, who knows just the right caring words to say in order to avoid a costly class action lawsuit.
When crafting your company’s sincere official apology letter to customers, make sure it contains all of the following six elements:
Continue reading “Business Lesson #84 – How to write an apology letter to upset customers” »