Welcome to installment #61 in my periodic series of business lessons on how you can take your business to never-before-imagined levels of success. In this challenging economy, companies are forced to do more with less and continue to look for ways to squeeze efficiencies, often by means of painful layoffs and other draconian cost controls. I have a better idea: Hug your company’s way to success.

Recently the New York Times reported fascinating findings from a soon-to-be-published research study by scientists at University of California at Berkeley. They measured the level of physical contact between teammates in the National Basketball Association over an entire season. Their conclusion: Teams and individuals that hugged, high-fived and chest bumped their teammates more tended to outperform those that engaged in less frequent affectionate physical contact.

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